You may have heard of SIP trunking but not know how it can benefit your business. So if you’ve ever asked what does SIP trunking mean, and what can it do for you, read on.


What is SIP Trunking?

Whatever the size of your business, it’s important to have a foolproof continuity plan to support your telecommunications network, something that is just as important to your business as your voice and data connections. With a SIP solution, you’re able to run multiple lines while easily taking into consideration the cost of this, how much control you have over the lines, and their flexibility. The low cost and flexibility of SIP trunking means that it is quickly becoming standard technology for many businesses, offering a great alternative to ISDN for outbound and inbound voice calls.

How Does SIP Trunking Work?

SIP trunking acts as an intermediary between phone systems and an internet telephony service provider. It acts as a virtual connection between your business, and an ITSP through lines that link SIP trunks to other IP traffic.

What is SIP Trunk Used For?

For one, SIP trunking is used to support business continuity, offering greater flexibility than traditional versions of ISDN. The use of SIP trunking minimises any unforeseen circumstances that can be potentially damaging to your business, such as being unable to redirect calls or damage to lines. By using SIP trunking, you can boost productivity and continue working no matter what voice and data connection issues may occur. SIP trunking is also used to make sure businesses have a backup plan in case of any disruptions. Even if something does happen that is out of your control, SIP trunking offers a business continuity feature designed to automatically reroute calls to back up sites. Taking only a number of seconds, this allows for no disruptions, and an ability to quickly and easily handle emergencies.

When wondering what SIP trunk is used for, many don’t realise that SIP trunking can also offer greater flexibility for your business. Instead of spending money on lines that you may not need, you’ll have complete control with SIP trunking, allowing you to instantly add or reduce lines depending on the level of demand. It also takes into account opening offices in different locations or wanting to make a significant move, as SIP trunking allows the use of out-of-area geographic number ranges. This means that even if your business is physically located elsewhere, it will still show your business as being local.

If you’re wanting to save money, SIP trunking might be the way to go. You’ll be discarding any unnecessary ISDN lines, meaning you’ll typically save 50% on line rentals and 25% on calls.

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